During the last two years, statics have shown an immense increment during the last 2 years. Now, the focus of business entities has fully diverted towards the online industry and they believe that the industry will experience a great boom by 2020. Considering this, a number of e-commerce businesses have been started across the world and they have already made the most of this heavenly platform for business entities.
Each e-commerce has to make its strong online presence so that people can easily approach it. You won’t earn a penny unless you come to a position where people can see you when they search something on Google and other search engines. And in e-commerce, there are lots of chances to get traffic and leads from search engines because your hundreds, thousands of products are spread over the internet.
If you also have intentions to start your own e-commerce business, do read the following top 5 trends that you must follow to accomplish your desired goals in your business:
1. User Generated Content
Content is considered today as “king” and no business can come to a better position in Google and other platforms without having a quality and user generated content on it. By they buy anything online, they go through the product descriptions and the reviews by other buyers so that they can take an idea about a product that whether they are buying the right product or not. The e-commerce stores that add their product descriptions, pictures, specifications, and user reviews with their products get more sales than those who lack in adding quality content with their products.
You can also promote your products by a user generated content on your site. Along with this, you also need to keep your eyes on the latest e-commerce trends so that you can generate more sales and revenue. The content that can attract users, compels them to buy your products is the content that you must have on your site.
2. Same Day Delivery and Return
Despite you are living in the digital age, there are people who prefer to buy things from their nearby shops and stores because they get the thing instantly. An ordinary online store takes around 2 to 3 days in the delivery of a product. Considering, a number of online stores now offer same day delivery option to grasp the attention of those who want instant delivery of their orders. The more you reduce the delivery time of your products, the more sales you will get in your e-commerce business.You may also read about a number of studies online in which you can see that people prefer to get their order delivered as soon as possible and they don’t even shy to pay some extra amount for quick delivery.
You should also publish a simple and clear return policy for your customers. In the e-commerce industry, it happens many times that people ask in return for different reasons and the brand that has a pleasing return policy, gets more sales than those who are strict in the return policy.
3. Social interactions
Social media is the media giant nowadays and now business today can make its operations without having its adequate presence on social media. No matter what you do or what you sell, unless you promote it on Facebook, Twitter, Instagram, YouTube, and other platforms, you can’t achieve your desired business goals.
People spend enough time on social media and your job is to tell them about your products or services. You can divert their attention and can attract them towards your business. Statistics show that all the businesses that are famous across the world have one thing in common and that is their effective brand reputation on social media platforms.
In any case, if you can’t afford to get your own online store, you can use Facebook as an online store and can sale your products or services on your Facebook page. There are plenty of brands that are successfully selling their items even without any website.
4. Personalized Shopping Experience
You should also offer the feature of personalized shopping to your customers. Through this you will also be able the get some information about your customers that you can use while promoting your business to a target audience. You can also use different analytic tool that may help you in getting the data of your users. The data that you collect using different analytic tools helps you to identify your buying market, to know which product or service is more famous, and to understand the behavior of your customers. In your e-commerce business, you can engage people by showing them the right product, ads, content, and deals. The more effective data you collect, the more sales and revenue you will generate.
5. Easy Payment
Payment should be easy for your online store. You should accept maximum payment modes so that maximum people can easily perform payment by using the suitable payment mode for them. Customers prefer to buy a product from that online store that has the payment option that they want. Whether debit/credit cards, internet banking, PayPal, or mobile wallet, you should allow all the reliable payment options on your e-commerce store. You should also keep a ‘Cash on Delivery’ option on your store.
Consequently, to make a name in the digital world, you need to follow the above trends and should beat your business rival. From a business logo design to effective digital marketing, you need to do all the things to make your online store stand with the world’s leading brands. A business is established when you make your table your bed and give you 100% to the business. A website is looked simple when it is opened, but there has always been years of hard work at the back of every e-commerce online store! This is the reason why e-commerce setup requires a maximum amount of investment because after that, you will earn handsomely. The biggest e-commerce CMS in the world is Magento, but it requires lots of efforts and technical Magento developers. Second CMS is WooCommerce, WordPress is giving tough time but still Magento is on top.