We live in the digital age of advertising and there is no denying the fact that advertising has made the growth of businesses more succulent and reformed than ever. After all, if a company or a business or a brand wants to ‘market’ or ‘sell’ their products or services, they must advertise themselves to a target audience, hoping them to convert into customers. In the modern times of today, advertising has risen to a more personalized and curated activity which has helped businesses leverage their return on investment as well stay relevant with the current trends. The Internet has revolutionized the world of advertising and it would not be too early to state that traditional or conventional means of advertising. Thus, online marketing has emerged as an advantage of advertising in the digital era.
Advantages and Disadvantages of advertising
So, what exactly are the advantage of advertising? Why do we need to advertise something to sell it, after all, if there is a need for it, the customers can themselves identify that and buy a product or a service, right? Wrong! Every company, however large or small they be, would rely on advertising to pitch their product or service to a set of people or audience and tap them into buying or trying their product or service ultimately.
Thus, advertising enables businesses and brands to spend more time with their potential customers, both in the online and the offline world. Thus, another clear advantage of advertising is its ability to convert first-time customers into long-term brand loyalists. This technique or change in the advertising industry has been welcomed and utilized by brands, businesses and advertising companies and agencies to connect better with people and either get them to try or buy your product or service or to further engage them with your brand. Social media has played a major role in the cause of online advertising being an advantage of advertising to reach more people with less money and create a chance to achieve ‘virality’ or maximum eyeballs on the world-wide web.
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A highly critical aspect or an advantage of advertising in the modern times is to boost the morale of their employees constantly and help them feel socially boosted in lieu with the current trends. Additionally, a brand or company which advertises themselves in mainstream media gives off a more secure impression for its employees. This factor is further accentuated by endorsing celebrities which add value and credibility to the brand and greatly enhance its social image and perception amongst target audiences. Thus, another advantage of advertising is if a particular celebrity or public figure endorses a business or brand or product, then the public will associate it with reliability and will be more likely to try and buy it.
Now let us talk about the advantage of advertising for customers point of view. The foremost benefit of advertising is information – if a product makes our life easier, better or simpler and people like to stay aware of the latest brands or updated from their favorite ones. People can easily access to all the information related to a brand or business company/product/service. Let us not forget that the primary concept behind advertising a product or a service is to create awareness in the minds of your target audience.
Last but not the least, another amazing advantage of advertising is the fact that it is entirely an industry in itself and provides livelihood to countless of people associated with it. As advertising and marketing’s ultimate goal is to generate sales and grow the business, the advantage of advertising is the fact that it helps brands and businesses to reach their customers quickly and easily. Thus, the advantage of advertising lies in their vast human resources and save time. It should come as no surprise that advertising agencies have also generated a large number of resources, skills, and experience to be devoid of any football. Additionally, another important advantage of advertising is the ability to utilize the medium as an expressive tool to communicate and create promotional content.
Ultimately, advertising is an integral part of how businesses function and economies run and as we evolve as a society and community, it impacts will get bigger.