Google Adsense is the king among the Ad networks in the entire internet. With more than 50 million publishers and double the advertisers, Google Adsense is the primary source of income for Google. In the last years Adsesnse publishers has seen a lot of updates in the CPC and RPM. If we look at the stats, it is pretty much clear that the revenue earned gets lesser and lesser because of less CPC.

In this article we will see

How to increase Google Advertising cost per click?

Google Adsense is the king among the Ad networks in the entire internet. With more than 50 million publishers and double the advertisers, Google Adsense is the primary source of income for Google. In the last years Adsesnse publishers has seen a lot of updates in the CPC and RPM. If we look at the stats, it is pretty much clear that the revenue earned gets lesser and lesser because of less CPC.

In this article we will see how to increase revenue with a few tweaks and increase the Google Adsense CPC.

What is CPC?

In terms of Google Adsense, CPC is ‘Cost Per Click’ literally is used to calculate the earnings you get. number of clicks x CPC is your earnings. If you are planning to use Google Adsense as your primary income source, you should start concentrating more on CPC and CTR. The CPC has nothing to do with the traffic you receive in your blog or where you serve the ads. Cost Per CLick mainly depends on the Geographic and the keyword that drives traffic.

Know more:   4 Ways to increase traffic to your site. Hike in traffic and user engagement using fisherman’s black net technique.

Here is the list of things you can do to increase your Google Advertising cost per click

  • Write more quality posts. Quality posts are posts with less grammatical errors and zero plagiarism
  • Costly keywords. Here is the list of costly niches
  • Targeting viewers, if you have more viewers from United states chances are you end up with more CPC compared to traffic from Asian countries.
  • Placing Ads in between posts. Placing ads in between posts gives you more CPC than the usual leader board you place in the header.
  • Make sure you follow Google Adsense Policies
  • Responsive template. See how Responsive templates can increase Google Advertising Cost Per Click

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